JUNE 1 2009: CEO Ron Samuelson of Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland, was interviewed by JCK Online about social media strategy, and online etiquette for jewelers and businesspeople:
Likewise, shy away from controversy. Facebook has a space for political and religious views, but being too outspoken can turn people off. [...]
Though Ron Samuelson, of SAMUELSON DIAMONDS, argues that you can be too careful. “I have Grateful Dead YouTubes on my page,” he says. “Has that turned some customers off if they hate the Grateful Dead? Maybe. But not too many.”
To see more of Ron’s writing and commentary on the social media world, see his blog at Ramble On Ron.
The original article is located here: JCK Online: Yes You Can Boost Business on … Here’s How to Use the Social Networking Phenomenon to Increase Your Store Profile—and Sales.