JULY 7 2009 – Samuelson’s Diamonds, Baltimore’s premier downtown diamond destination and their affiliated ‘Diamonds’ fan page community was the subject of Engagement 101 Mag’s interview published today: “Couples, diamond lovers flock to Facebook page.”
Jeweler Ron Samuelson wasn’t expecting much when he started a diamond fanpage on Facebook. Now 200,000+ fans later, Ron and his business are now pioneers in the new way the jewelry industry likes to market online. Thanks to social networks like Twitter and Facebook, the breech between jewelry businesses and consumers are closer than ever, and luckily, both parties benefit.
“The way we use social media, Facebook, Twitter — there’s a personal side,” Ron told Engagement 101. “There’s a personal side with my profile. People see that I like to play guitar, go to football games — they see you as a real person instead of a company saying, ‘Hey, this is what I sell.’”
The personable side of online media has changed the face of the jewelry industry. Ron’s diamond fanpage on Facebook doesn’t just promote his business, Samuelson’s Diamonds, but hosts a whole diamond community. Fans post pictures of their engagement rings, share proposal stories (and sometimes divorce stories) and participate in discussions.
Samuelson’s Diamonds maintains their commitment to social media and cutting-edge customer relations.
The original article is available here: “Couples, diamond lovers flock to Facebook page < Engagement 101 Magazine“
