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March 22, 2010

Employee Profile – Cara Svingos

Greetings Everyone!

My name is Cara Svingos. I am a Sales Associate at Samuelson’s Diamonds. I am currently attending the University of Maryland Baltimore County to receive my Bachelors degree in Social Work. You might be wondering why a Social Work student would be interested in diamonds. Aside from my love of all things sparkling and beautiful, it is my passion for communicating with and helping people that has carried over into my role at Samuelson’s Diamonds. About a year and a half ago I joined the Samuelson’s Diamonds team after a year working for Gordon’s Jewelers. As Gordon’s was about to close the store I was working in, I was fortunate when my manager told me about a great jewelry store in downtown Baltimore that was looking for a salesperson for their growing business. In addition to staying in the industry, coming to Samuelson’s has exposed me to a much higher level and quality of products and service. Where I once sold mostly simple fashion jewelry, I now get to play with big diamonds everyday! Helping people with their engagement ring search is absolutely invigorating. When a guy comes in to find the perfect stone for the person he wants to spend the rest of his life with, I am so happy to assist!

What’s my favorite diamond cut? Well, round of course. Traditional and classic. And despite the large popularity in white gold  my favorite mounting is actually a yellow gold cathedral. So, please ask for me, email me or hit me up on Facebook if you’re coming down to look at diamonds or just need a gift for that someone special in your life. I’m here to help!

March 19, 2010

Facebook Groups for Business Collaboration

Facebook Groups can be much like Google Groups

This is David here. I’m Ron’s brother-in-law, married to his sister, Ellyn. I’ve been here at Samuelson’s Diamonds for about six years and I handle lots of the finance and marketing related issues for the company.

We’ve been talking about how video needs to be a more active element of our marketing efforts and we sat down recently with a creative video production group to put together some concepts for Samuelson’s Diamonds. As we were wrapping up our meeting – keep an eye out for some great videos next month – we brought up the idea of collaboration.

How would we effectively share our ideas with one another? I don’t know about you, but I tend to get ideas at all kinds of weird hours and in some pretty strange places. Instead of trying to keep an email chain going indefinitely and having to search Gmail or Outlook for the one email that someone forgot to “reply all” to and is now MIA, we decided to use Facebook as our tool of choice. Although Google Wave is exactly structured for this type of cooperative work, Facebook is a much better option from the standpoint of familiarity. We all know how to update, share, join, invite, etc. Nobody has to be educated or trained. We simply set up a private group, invite the people involved and start adding thoughts, content, comments and more.

Just when you thought Facebook was exclusively a place for social networking and viral marketing, turns out it can also be used for doing actual work!

March 2, 2010

Our Ad in Playbill for Stomp!

Here’s a clever ad that is being featured in Playbill at Baltimore’s Hippodrome Theater right across the street. We figured that the show Stomp would be the perfect venue for this “Sell Your Jewelry” ad. A big thumbs up to David and Garth for a job well done!

Stomp out your Bills - Sell Your Jewelry @ Samuelson's Diamonds

 

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419 West Baltimore Street | Baltimore, Maryland | United States | 21201
Work Phone: 1-800-374-4367 | Preferred Work Phone: 410-837-0290