Samuelson's Diamonds Diamond Search

Our new Build-a-Ring option was featured in Baltimore Magazine’s 31 days of giving.

This new feature allows you build your ring from scratch choosing your diamond and setting!  Better yet, your new engagement ring can often be delivered in under two weeks!  With the new diamond search, you can choose from over 6,000 diamonds using criteria such as cut, clarity, color, carat, and price.

To see the write-up in Baltimore Magazine please click here.

To get started building your very own engagement ring please click here!

Mmmmm....Asian Chicken Salad and French Onion Soup

Ron Samuelson said that the company is in talks with PNC Bank, Five Guys Burgers and Fries, Panera Bread and “other major retailers” to come to the site as tenants…

Well, it’s been over two years but we kept our promise. Now we welcome Panera Bread to the block as our neighbors and tenants.

Everyone loves Panera. Some of my favorite menu items are the French onion soup, Asian chicken salad and the oatmeal raisin cookies…and I can’t wait to find some more!

Here's Panera, we are to the right - click to enlarge

We’ve known about this for a few weeks and kept it on the DL, but when The Baltimore Business Journal came out with this article, we wanted to give you something fun to read. They also didn’t mention that Panera was moving next to a 90 year old institution in Baltimore, so if they’re not going to mention us, we are!

We are right next door, and we all know that people who love gourmet coffee and Asiago bagels LOVE DIAMONDS!!!

Click here to see our May 2009 blog post/press release about it. A nice pic of David and me in front of our store with a sign – “coming soon”.

Diamond Fans Unite on Facebook – thanks to a Baltimore Jeweler

One of the most popular destinations on Facebook with ties

DiamondFans

to Baltimore isn’t connected to a sports team or a national brand, but to a downtown jewelry shop.

Ron Samuelson, of Samuelson’s Diamonds on West Baltimore Street, operates the “Diamond Fans” page on Facebook, which recently surpassed more than 500,000 fans and is now the largest jewelry page on the social media site…

Samuelson claimed the “Diamond Fans” page about 2 1/2 years ago, and he has been diligently updating it with photos and links to news, facts and trends in the world of diamonds. He does occasional promotions through the page for products for sale at his Baltimore store — but pushing advertising about his business isn’t the main purpose of the page, he said.

Instead, Samuelson is using the page to build a worldwide community of fans of diamonds, who incidentally might choose to buy jewelry from his store. He regularly polls the fans of the page to gauge changing tastes and trends in jewelry. For instance, do they prefer yellow or white gold, or platinum settings?

His Facebook fans can tell him which kinds of products to focus more on selling in his bricks-and-mortar store, he said. Online revenue from leads generated from the Facebook page is still small, he said.

“This page, much like social media, is not about pushing deals in people’s faces,” Samuelson said. “Much like any other medium, it’s all about establishing trust and communicating with people, and then the business comes.”

Please click here for the entire article. Samuelson’s Diamonds remains committed to being a leader in social media trends and bringing you the best in customer interaction, community building and of course…DIAMONDS!

In early October, Ron Samuelson of Samuelson’s Diamonds created a cartoon video that went viral on YouTube using “cookie cutter” video technology from Xtranormal. He wrote the script, selected voices, and plugged them into two cartoon characters that play out a typical retail diamond-buying experience and voila!, “Blue Nile vs. Local Jeweler” was born.

Although a good percentage of views could be attributed to interest within the industry, there has been a noticeable interest from outside the trade. Regardless of where the number of unique views has come from, this video shows the potential and ease of using a video platform such as Xtranormal for retailers looking to add to or break in to video marketing. See what industry video marketing guru Nick Failla says about Samuelson’s “Blue Nile vs Local Jeweler” video:

“’Blue Nile vs Local jeweler’ is a knockout example of a video that was created using Xtranormal, one of the many powerful creative tools that is accessible to budding video producers online…

Click here for the full article titled Viral Spiral: Samuelson’s Diamonds.

More exciting videos and other fun stuff on the way!

So if you would like to learn about diamonds, see them in front of you, and receive honest, personal service, please come and see us!