Here’s a clever ad that is being featured in Playbill at Baltimore’s Hippodrome Theater right across the street. We figured that the show Stomp would be the perfect venue for this “Sell Your Jewelry” ad. A big thumbs up to David and Garth for a job well done!
Snowed - but open!
Boy did we get snowed this week! As soon as we had gotten ourselves out from under the first blast, Tuesday comes and hits us again. We even had to close on Wednesday and last Saturday! The Baltimore Business Journal was not above noticing the adverse effect this may have on businesses, including ourselves:
Ron Samuelson, owner of Samuelson’s Diamonds in Baltimore, said shoppers are maxed out after Christmas shopping already, and doesn’t expect to gain a lot of Valentine’s Day business. Samuelson recalled the weekend in December before Christmas Day, when snow hurt retailers looking to gain from the last-minute shopper.
“Now it’s a double whammy, and downtown is pretty bad,” Samuelson said. His West Baltimore Street store was closed Wednesday.
Last Saturday was the first day Samuelson had ever closed the store, he said.
Undaunted, though, we’re back! And our Fans on Facebook may have heard:
we’re open for business. the main roads are fine so come on down and say hi, free beer and MAJOR discounts if you do!
We’re just sayin’ – if you’re in the ‘hood, don’t be shy. And if you’re not in the neighborhood, there’s really not much else to do once you’re done digging out.
If you are not familiar with INSTORE magazine (if you don’t work in retail you might 
not be) it’s the fastest growing jewelry trade magazine, and the Smart Jewelry Show is its super-sized progeny. Featuring some of the biggest names in the biz such as Matt Stuller, the show ranges from topics that interest retailers, owners and vendors, to those focused on people who make jewelry by hand.
All of this is to let you know that our own Ron Samuelson will be speaking at the Monday Pre-Show Conference in an exciting session called “Social Media – Myth or Miracle?“. Smart Jewelry Show is scheduled for four days from the 23rd of April to the 26th, and Ron will be speaking the morning of the 26th.
More details to come!
JANUARY 10, 2010: Samuelson’s Diamonds (www.baltimorediamonds.com) Baltimore’s premier downtown diamond destination, was featured in Engagement 101 Magazine’s article, “Guy’s Guide”:
Guys in Baltimore have it made. Stop by Samuelson’s Diamonds, and you don’t even have to miss a moment of the big game–if the Ravens are playing, rest assured the game will be on. Owner Ron Samuelson is a third-generation jeweler running his family’s business, first established in 1922. With the business in his blood and decades of experience, he knows that guys don’t need any additional pressure making their purchase decision. Samuelson believes that a buyer should “deal with real people they’re confident in” and “buy from an established jeweler.” If for some reason you need to buy online, he suggests that you “buy from an outlet that also has a brick-and-mortar presence. Work with a company that will still be around in five years.” If you’re nowhere near Baltimore, Samuelson can help you remotely; visit his website to contact him: www.samuelsonsdiamonds.com [now www.baltimorediamonds.com.]
Samuelson’s Diamonds continues its commitment to be Baltimore’s best, most straightforward diamond dealer and maintain a low-pressure environment for people looking to get engaged.
The original article is from Engagement 101 Magazine 2010 (no. 5) and is entitled “Guy’s Guide” A pdf excerpt is available here.
According to JCK Magazine, the world’s most popular jewelry trade publication, our very own Ron Samuelson could be the most unromantic jeweler in America. Here’s what they had to say:
Ron Samuelson may be the most unromantic jeweler in America.
“We don’t sell strictly on romance,” he says. “[Samuelson's Diamonds] gives you good values. We’re real guys and we talk and educate people about diamonds.”
For Samuelson, buying a rock is a sensible decision. “Diamonds are a commodity, and that’s what [consumers] should be taught. Getting engaged is a special time in someone’s life, but diamonds are also a product and have value in the marketplace, and that’s what we should be telling people. Consumers are getting over fancy-schmancy brands; people are over the blue box and want to get a good deal. I think that most guys who are buying a diamond engagement ring are not as concerned with romance as they are with getting an honest deal.”
Check out these unromantic videos if you want some ideas…
Even the French don’t buy into that romance stuff!
If you have done these things with your wife or girlfriend, give us a call – you’ll need to get her some diamonds to get you out of the doghouse!
JANUARY 4, 2010: Ron Samuelson, CEO of Samuelson’s Diamonds, Baltimore’s downtown diamond destination was interviewed for the January – February 2010 issue of Money Magazine:
You might get a better deal if you’re willing to trade up your jewelry. Ron Samuelson, of Samuelson’s Diamonds in Baltimore, says he’s more generous with store credit than cash: “I’m cultivating a customer.” If you’re interested in a swap, visit a jeweler who sells pieces you’d like to wear. And when someone admires your new ring, you can say, “Oh, it’s just a little something they gave me when I turned in my recycling.”
Samuelson’s Diamonds continues to be Baltimore’s top gold buyer, offering both excellent prices and trade-ins to our customers, locally and across Maryland.
The original article is from Money Magazine January/February 2010 and is entitled “The Plan: Turn Your Gold Into Cash.” A pdf excerpt is available here.
OCTOBER 1, 2009: Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland, was mentioned as one the five most important groups to follow on twitter:
Retail jeweler Ron Samuelson, owner, Samuelson’s Diamonds, Baltimore, operates @SamuelsonsRocks for the store and @DiamondBuyer as his personal account.
Follow Ron to learn how to seamlessly utilize personal and professional Twitter accounts. For example, Ron talks about music (he’s in a band) on the @DiamondBuyer account, striking up friendships with other Twitterers with similar interests—involving them in what he does professionally. When these new friends need help buying a diamond, they’re likely to call him.
Samuelson’s Diamonds looks forward to the many opportunities which still await in upcoming next-generation networking technologies, of which Twitter is an important part.
The original article is located here: Five to Follow on Twitter | JCK Online
SEPTEMBER 4 2009: Ron Samuelson, CEO of Samuelson’s Diamonds, Baltimore’s downtown diamond destination, was interviewed by the National Jeweler magazine about effective use of online social media:
The point of social networking, says Samuelson, as well as marketing experts who study the subject, isn’t necessarily to generate business directly, but to establish a dialogue with consumers in the virtual world.
It is not a place to advertise but, rather, to engage so that if consumers do visit a store that has a Facebook page or followers on Twitter, they feel like they already have a relationship with the owner.
“That main thing and the most important thing about Facebook and Twitter and all these things is that your customers see you as a real person,” Samuelson says. “Even though you’re the CEO of a jewelry store, you’re not just the guy behind the counter. I think that it is really important today, and customers see that from you. This way, people feel like they know you.”
Ron Samuelson is an active participant in many online communities, including but not limited to Facebook, Twitter, LinkedIn and MySpace, and maintains his own blog, Ramble On Ron. He has been featured in a number of videos which are available through YouTube.
The original article is available here: “National Jeweler – How to make social networking work for you“
AUGUST 14, 2009: Ron Samuelson, CEO of Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland was interviewed by the National Jeweler publication about their involvement in online social media:
Ron Samuelson, chief executive of Samuelson’s Diamonds in Baltimore, Md., has taken that philosophy to the extreme. On his 12-year-old Web site, he offers links to the company’s official Facebook page, Twitter account and MySpace profile. He’s also got links to his personal blog and Facebook, Twitter and LinkedIn profiles.
As if all that weren’t enough, a year ago Samuelson created a Facebook fan page simply called “Diamonds,” that has since amassed 260,000 fans, all of whom he can blast with updates about his business. While some of those fans live as far away as Australia and Saudi Arabia and therefore have little value to him as potential customers, he does not underestimate the value of free marketing.
“People ask me, ‘Do you get business from this? How do you have the time?’” Samuelson says. “That’s my job. The old way of doing things is handwriting tickets, making double your investment and those days are over. Young guys getting engaged–they’re all on Facebook. It’s like going to a big party.”
Samuelson is such a strong believer in the power of digital marketing that the JCK Show tapped him to lead a roundtable discussion in Las Vegas on May 31 titled “Become a Digital ‘Rock’ Star.” Naturally, Samuelson promoted it via Facebook and is also offering his consulting services to jewelers who need guidance on where to begin.
(Note: the aforementioned diamonds fan page now has closer to 280,000 fans.)
Samuelson’s Diamonds maintains its focus on interactive marketing and online networking in the digital age. Find us on Twitter, Facebook, Youtube and Flickr, and look for Ron Samuelson on various other mediums, including his blog.
The original article is available here: “Can social networking boost your bottom line? | National Jeweler“
JULY 7 2009 – Samuelson’s Diamonds, Baltimore’s premier downtown diamond destination and their affiliated ‘Diamonds’ fan page community was the subject of Engagement 101 Mag’s interview published today: “Couples, diamond lovers flock to Facebook page.”
Jeweler Ron Samuelson wasn’t expecting much when he started a diamond fanpage on Facebook. Now 200,000+ fans later, Ron and his business are now pioneers in the new way the jewelry industry likes to market online. Thanks to social networks like Twitter and Facebook, the breech between jewelry businesses and consumers are closer than ever, and luckily, both parties benefit.
“The way we use social media, Facebook, Twitter — there’s a personal side,” Ron told Engagement 101. “There’s a personal side with my profile. People see that I like to play guitar, go to football games — they see you as a real person instead of a company saying, ‘Hey, this is what I sell.’”
The personable side of online media has changed the face of the jewelry industry. Ron’s diamond fanpage on Facebook doesn’t just promote his business, Samuelson’s Diamonds, but hosts a whole diamond community. Fans post pictures of their engagement rings, share proposal stories (and sometimes divorce stories) and participate in discussions.
Samuelson’s Diamonds maintains their commitment to social media and cutting-edge customer relations.
The original article is available here: “Couples, diamond lovers flock to Facebook page < Engagement 101 Magazine“
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