I will be speaking on July 26 and 27 at the JA Jewelry Show at the Javits Center in two sessions entitled “Social Networking – Best Practices”.
Click here for the press release from National Jeweler.
Look forward to seeing you there!
July 17, 2010
June 29, 2010
Ron Gives Guys Some Advice in Enagagement 101 Video
I had the pleasure of being in a video out at the JCK Las Vegas Show shot by Engagement 101 Magazine. Also featured in this video was my friend Myriam Gumuchian-Schreiber, president of Gumuchian – manufacturers of some unbelievable jewelry.
I was asked to give my opinion on what guys should do when buying an engagement ring. The guy before me says to “Man Up” – I’m ok with that, we’ve said that around here as well. I put it a little more gently so take a look at about 5.09 minutes in and you ‘ll see! This video was shot at the Lieberfarb booth, one of our best bridal lines:
June 12, 2010
An Exciting Jewelry Show – JCK Las Vegas
We had an exciting show in Vegas this year, not just trading diamonds and jewelry, but educating and networking. We also rolled out a new product, The Social Jeweler, which was received very well.
Some highlights included being on a panel about Social Media in the jewelry industry that was featured in JCK Online:
JCK 2010
Ron Samuelson, of Samuelson Diamonds in Baltimore, said he’s seen a big spike in traffic as a result of his presence on social networks. “The other day I had two customers come in that I knew from Twitter and nowhere else,” he said. “I believe it’s helped me very much.”
It certainly has been useful for getting publicity. Samuelson notes that he’s been written up in the Wall Street Journal and Baltimore magazine.
“Every single reporter is on Twitter,” he said. “Before, you needed a PR agency to get press. Now all you need to do is hit an ‘at reply’ and you can get the attention of a New York Times reporter.”
The full article: JCK Las Vegas: Social Media Can Help Jewelers, Panel Agrees
I also spoke at the Couture Show that was featured in National Jeweler in this article: ABJ Panelists Help Solve Social Networking Issues
Then on Sunday I was interviewed by Engagement 101 magazine for a video that will be out in a few weeks. Here’s the writeup on the shoot:
And of course, we were buying (and selling) some great jewelry! Below is a stunning bridal set from Lieberfarb, a Michele Diamond Deco Watch and a BIG yellow cushion cut diamond ring. Come by and check them out!
To check out my Vegas blog post for some more personal stuff please click here: JCK Las Vegas
June 2, 2010
Samuelson’s Diamonds Featured in JCK Online – “Social Climbing”
JUNE 2, 2010: Samuelson’s Diamonds, Baltimore’s Downtown Diamond Destination, was featured in the June 1st Edition of JCK Online in the article titled ‘Social Climbing’:
Technically, this isn’t social media, but it’s essential to have a hub on your website that you can quickly update on your own without the aid of a programmer. When it comes to search-engine rankings, Google loves fresh content, and a blog is an easy way to add keyword-rich new stuff to your site. Use your blog to reach out to your customers. Offer them resources to aid them in decision-making; share the expertise you and your staff have worked so hard to acquire. Schechter suggests checking out Verragio (verragio.com) and Samuelson’s Diamonds (baltimorediamonds.com)—two sites that do it right.
Samuelson’s is continuing its focus on being a leader in the jewelry industry in social media and cutting edge technology.
The original article, “Social Climbing”, can be found here. A special thanks to our friend Michael Schechter of Honora Pearls for writing this informative piece.
May 21, 2010
Samuelson’s Diamonds Featured in National Jeweler – “The Facebook Wave is Cresting”
MAY 21, 2010: Samuelson’s Diamonds, Baltimore’s Downtown Diamond Destination, was featured in the May 16th Edition of National Jeweler Article ‘The Facebook Wave is Cresting’:
Some of the jewelry retailers that have embraced Facebook are realizing significant returns. Samuelson’s Diamonds, for example, a recognized leader in the movement, has not only posted a page under its specific company name but also operates a page under the title “Diamonds.” As I write this column, that latter page was being followed by 342,977 people. Imagine what that’s doing for Samuelson’s.
Samuelson’s is continuing its focus on being a leader in the jewelry industry in social media and cutting edge technology. See our ‘Diamonds’ Fan Page here:
The original article is from the May 16th Edition of National Jeweler and is entitled “The Facebook Wave is Cresting” A pdf excerpt is available here.
May 7, 2010
Ron to Speak in America’s Best Jewelers at the Couture 2010 Jewelry Show
MAY 6 2010: Third generation Baltimore jeweler Ron Samuelson of Samuelson’s Diamonds, Baltimore’s downtown diamond destination, will be speaking in the America’s Best Jewelers breakfast education series during the 2010 Couture jewelry show in Las Vegas, June 3-7 2010. The topic will be Social Media Best Practices.
Details about Ron’s appearance:
Saturday, June 5
7:30 a.m. to 8 a.m.–Breakfast
8 a.m. to 9 a.m. -”Peer Panel 3: Social Networking 2–Best Practices.” Join your fellow jewelers to continue the social networking discussion, concerning maximize return from social networking. What are realistic expectations? What tools do you need to get started? How do you gain customers?
The presenter for this session will be Ron Samuelson, chief executive officer of Samuelson’s Diamonds, an 87-year-old, family-owned business. The retailer’s Facebook fan page, titled simply “Diamonds,” boasts more than 300,000 fans.
We hope to see you there!
The original article is available here: National Jeweler – America’s Best Jewelers announces speaker lineup.
April 15, 2010
Samuelson’s Diamonds and Gemvara, Ring for Spring Giveaway in National Jeweler
APRIL 15 2010: The Ring for Spring Giveaway launched through Samuelson’s Diamonds’ Diamond Fans page on Facebook, sponsored by Gemvara, was reported on today by National Jeweler:
Baltimore–Maryland retailer Samuelson’s Diamonds is constantly busy on the Facebook front, regularly adding photos of new designs and posting updates on giveaways and rare diamonds from around the world. But one of Samuelson’s latest updates might take the cake for being the retailer’s most interactive to date.
Samuelson’s Diamonds, whose Facebook fan page is simply named “Diamonds,” has partnered for a jewelry giveaway with Gemvara, an online jewelry marketplace that launched in February and allows shoppers to pick from thousands of jewelry designs and then customize the pieces to their own tastes with just a few clicks of the mouse.
This is the latest and biggest in a series of contests and giveaways that Samuelson’s Diamonds has been involved in. To customize your own ring, start here.
The original article is located here, “National Jeweler – Retailer teams up for custom Facebook giveaway“
March 2, 2010
Our Ad in Playbill for Stomp!
Here’s a clever ad that is being featured in Playbill at Baltimore’s Hippodrome Theater right across the street. We figured that the show Stomp would be the perfect venue for this “Sell Your Jewelry” ad. A big thumbs up to David and Garth for a job well done!
February 12, 2010
Downtown’s Snowed, Says Baltimore Business Journal, But We’re Open!
Snowed - but open!
Boy did we get snowed this week! As soon as we had gotten ourselves out from under the first blast, Tuesday comes and hits us again. We even had to close on Wednesday and last Saturday! The Baltimore Business Journal was not above noticing the adverse effect this may have on businesses, including ourselves:
Ron Samuelson, owner of Samuelson’s Diamonds in Baltimore, said shoppers are maxed out after Christmas shopping already, and doesn’t expect to gain a lot of Valentine’s Day business. Samuelson recalled the weekend in December before Christmas Day, when snow hurt retailers looking to gain from the last-minute shopper.
“Now it’s a double whammy, and downtown is pretty bad,” Samuelson said. His West Baltimore Street store was closed Wednesday.
Last Saturday was the first day Samuelson had ever closed the store, he said.
Undaunted, though, we’re back! And our Fans on Facebook may have heard:
we’re open for business. the main roads are fine so come on down and say hi, free beer and MAJOR discounts if you do!
We’re just sayin’ – if you’re in the ‘hood, don’t be shy. And if you’re not in the neighborhood, there’s really not much else to do once you’re done digging out.
January 28, 2010
Ron Samuelson to Speak at the Smart Jewelry Show
If you are not familiar with INSTORE magazine (if you don’t work in retail you might 
not be) it’s the fastest growing jewelry trade magazine, and the Smart Jewelry Show is its super-sized progeny. Featuring some of the biggest names in the biz such as Matt Stuller, the show ranges from topics that interest retailers, owners and vendors, to those focused on people who make jewelry by hand.
All of this is to let you know that our own Ron Samuelson will be speaking at the Monday Pre-Show Conference in an exciting session called “Social Media – Myth or Miracle?“. Smart Jewelry Show is scheduled for four days from the 23rd of April to the 26th, and Ron will be speaking the morning of the 26th.
More details to come!
