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November 18, 2010

Baltimore Sun Features Samuelson’s Diamonds Fan Page

Our international Diamonds Facebook Fan Page, “DiamondFans”, was just featured in the Baltimore Sun Business Tech section. We just cruised past 500,000 fans and were honored to receive this great write up. Special thanks to Gus Sentementes. Here’s a clip from the article:

Diamond Fans Unite on Facebook – thanks to a Baltimore Jeweler

One of the most popular destinations on Facebook with ties

DiamondFans

DiamondFans

to Baltimore isn’t connected to a sports team or a national brand, but to a downtown jewelry shop.

Ron Samuelson, of Samuelson’s Diamonds on West Baltimore Street, operates the “Diamond Fans” page on Facebook, which recently surpassed more than 500,000 fans and is now the largest jewelry page on the social media site…

Samuelson claimed the “Diamond Fans” page about 2 1/2 years ago, and he has been diligently updating it with photos and links to news, facts and trends in the world of diamonds. He does occasional promotions through the page for products for sale at his Baltimore store — but pushing advertising about his business isn’t the main purpose of the page, he said.

Instead, Samuelson is using the page to build a worldwide community of fans of diamonds, who incidentally might choose to buy jewelry from his store. He regularly polls the fans of the page to gauge changing tastes and trends in jewelry. For instance, do they prefer yellow or white gold, or platinum settings?

His Facebook fans can tell him which kinds of products to focus more on selling in his bricks-and-mortar store, he said. Online revenue from leads generated from the Facebook page is still small, he said.

“This page, much like social media, is not about pushing deals in people’s faces,” Samuelson said. “Much like any other medium, it’s all about establishing trust and communicating with people, and then the business comes.”

Please click here for the entire article. Samuelson’s Diamonds remains committed to being a leader in social media trends and bringing you the best in customer interaction, community building and of course…DIAMONDS!

October 30, 2010

Samuelson’s Diamonds Viral Video In JCK Online

We received a nice mention in JCK Online, a jewelry trade publication, about our video “Blue Nile vs Local Jeweler”.

In early October, Ron Samuelson of Samuelson’s Diamonds created a cartoon video that went viral on YouTube using “cookie cutter” video technology from Xtranormal. He wrote the script, selected voices, and plugged them into two cartoon characters that play out a typical retail diamond-buying experience and voila!, “Blue Nile vs. Local Jeweler” was born.

Although a good percentage of views could be attributed to interest within the industry, there has been a noticeable interest from outside the trade. Regardless of where the number of unique views has come from, this video shows the potential and ease of using a video platform such as Xtranormal for retailers looking to add to or break in to video marketing. See what industry video marketing guru Nick Failla says about Samuelson’s “Blue Nile vs Local Jeweler” video:

“’Blue Nile vs Local jeweler’ is a knockout example of a video that was created using Xtranormal, one of the many powerful creative tools that is accessible to budding video producers online…

Click here for the full article titled Viral Spiral: Samuelson’s Diamonds.

More exciting videos and other fun stuff on the way!

July 17, 2010

Ron Samuelson To Speak At JA Show

Filed under: Press,Social Media — Tags: , , , — Ron @ 3:24 pm

I will be speaking on July 26 and 27 at the JA Jewelry Show at the Javits Center in two sessions entitled “Social Networking – Best Practices”.

Click here for the press release from National Jeweler.

Look forward to seeing you there!

June 12, 2010

An Exciting Jewelry Show – JCK Las Vegas

We had an exciting show in Vegas this year, not just trading diamonds and jewelry, but educating and networking. We also rolled out a new product, The Social Jeweler, which was received very well.

Some highlights included being on a panel about Social Media in the jewelry industry that was featured in JCK Online:

JCK 2010

Ron Samuelson, of Samuelson Diamonds in Baltimore, said he’s seen a big spike in traffic as a result of his presence on social networks. “The other day I had two customers come in that I knew from Twitter and nowhere else,” he said. “I believe it’s helped me very much.”

It certainly has been useful for getting publicity. Samuelson notes that he’s been written up in the Wall Street Journal and Baltimore magazine.

“Every single reporter is on Twitter,” he said. “Before, you needed a PR agency to get press. Now all you need to do is hit an ‘at reply’ and you can get the attention of a New York Times reporter.”

The full article: JCK Las Vegas: Social Media Can Help Jewelers, Panel Agrees

I also spoke at the Couture Show that was featured in National Jeweler in this article: ABJ Panelists Help Solve Social Networking Issues

Then on Sunday I was interviewed by Engagement 101 magazine for a video that will be out in a few weeks. Here’s the writeup on the shoot:

Jewelry Fashion Week Roundup

And of course, we were buying (and selling) some great jewelry! Below is a stunning bridal set from Lieberfarb, a Michele Diamond Deco Watch and a BIG yellow cushion cut diamond ring. Come by and check them out!

Shared Prong Set

Big YellowMichele Deco Diamond

To check out my Vegas blog post for some more personal stuff please click here: JCK Las Vegas

June 2, 2010

Samuelson’s Diamonds Featured in JCK Online – “Social Climbing”

Filed under: News,Press,Social Media — Tags: , , , — Ron @ 1:32 pm

JUNE 2, 2010: Samuelson’s Diamonds, Baltimore’s Downtown Diamond Destination, was featured in the June 1st Edition of JCK Online in the article titled ‘Social Climbing’:

Technically, this isn’t social media, but it’s essential to have a hub on your website that you can quickly update on your own without the aid of a programmer. When it comes to search-engine rankings, Google loves fresh content, and a blog is an easy way to add keyword-rich new stuff to your site. Use your blog to reach out to your customers. Offer them resources to aid them in decision-making; share the expertise you and your staff have worked so hard to acquire. Schechter ­suggests checking out ­Verragio (verragio.com) and Samuelson’s Diamonds (baltimorediamonds.com)—two sites that do it right.

Samuelson’s is continuing its focus on being a leader in the jewelry industry in social media and cutting edge technology.

The original article, “Social Climbing”, can be found here. A special thanks to our friend Michael Schechter of Honora Pearls for writing this informative piece.

May 20, 2010

‘Authenticated Pages’ Mean More Trouble For The Little Guy?

UPDATE: All indications point to Facebook reversing themselves on this.

Hello,

As of last night, we’ve removed the recently-added authentication requirement for setting custom landing tabs on Pages. The requirement was instituted as part of a Pages quality initiative, and we apologize for the inconvenience this caused to our developer and business community. We are re-investigating the situation, and will not make any further changes without first giving our community standard notice and lead-time.

Thanks for all your feedback,
Matt Trainer


Facebook Developer Network Team

Good sense prevails, I think.

(My original article follows below)

In what is no doubt a move to combat spam and scams, Facebook has done the following:

… Facebook recently made a change requiring that Pages be authenticated before enabling the ability to set a landing tab beyond Wall or Info. To be eligible for authentication, a Page must have greater than 10k fans or the Page admin must work with their ads account manager. …

This is potentially a good move, since it requires page owners to actually have a relationship with someone at Facebook (this is fine for small biz) whereas spammers and scammers in particular would shy away from any kind of relationship which could be used to trace their identity when their malfeasance is discovered.

But what is odd is the ambiguous language: ‘must work with their ads account manager.’ This implies that these page Admins must be paying ads customers – in other words, the little guy must put some skin in the game to prove he isn’t a crook.

Jumping The SharkThen again, presumably there is no required ‘minimum spend’ (Don’t see this anywhere) for being able to work with a manager to authenticate your page. While the attitude is typical of large bureaucratic organizations (guilty until proven innocent) when dealing with small players, the effect may be, in the long run, positive for small businesses and Facebook, provided that Facebook does not use this as a blatant opportunity to extract a toll from small or medium sized businesses.

Looked at in a different light, this could be more evidence that the switch to ‘like’ and the attendant changes were Facebook finally jumping the shark. I’m holding out hope that they retain their good sense.

May 14, 2010

Who Wants a Facebook Alternative?

Almost everyone I know complains about Facebook. Sometimes its the constantly changing interface, the privacy debacles, the spam, or even just service outages that are the cause of these complaints. Sometimes I think it’s like people riding a train complaining about it; sure the train could be better, but who is going to do anything about it?

Some guys from New York – freshly minted college guys of course – have put their money (or in this case, their summer and perhaps the rest of their lives) where their mouth is. Their project is called ‘Diaspora‘:

Diaspora: Personally Controlled, Do-It-All, Distributed Open-Source Social Network from daniel grippi on Vimeo.

They’ve already raised over $100,000 ($135,815 as of this writing, according to KickStarter) from people who want to see this live. (They originally thought they might raise $10,000!)

The skinny is this: Unlike most ‘aggregation’ services, this is not some site somewhere that is trying to grab as much of your data for itself as it can (like, um, Facebook?) but rather a piece of software – a seed as they have it – which can be planted in a variety of places including (it seems) your own website, interact with everywhere else (Facebook, Twitter, etc) but let you choose how much data you want to share, and your own data remains your own (such as a list of friends) so long as you do not wish to share it.

It appears that there will also be a ‘turnkey’ service available – for hosting it no doubt – which raises the single question everyone might be thinking right now. In all probability, running Diaspora will not be ‘free’. Now, Diaspora will not cost anything itself, but you will be responsible for hosting it, or paying for the turnkey service (which logically must be a form of hosting with Diaspora pre-planted.)

My prediction is thus: If they can make the turnkey cheap enough, they can bust Facebook’s bubble. It might take a miracle, or a disaster (a privacy-related disaster no doubt!) for this move to take place.

To me, it is quite pleasing to think of this as internet homesteading; I log into my own seed, and there I get everything I have on Facebook, but not on Facebook at all. And if someone isn’t on Diaspora yet, I can still interact with them (via Facebook’s open graph) and best of all, Facebook does not know who all my ‘friends’ are.

And if you can’t pay or figure out how to host it yourself, chances are someone you know and trust can. Now that’s a local internet.

From the irrepressible Mashable.

May 7, 2010

Ron to Speak in America’s Best Jewelers at the Couture 2010 Jewelry Show

MAY 6 2010: Third generation Baltimore jeweler Ron Samuelson of Samuelson’s Diamonds, Baltimore’s downtown diamond destination, will be speaking in the America’s Best Jewelers breakfast education series during the 2010 Couture jewelry show in Las Vegas, June 3-7 2010. The topic will be Social Media Best Practices.

Details about Ron’s appearance:

Saturday, June 5

7:30 a.m. to 8 a.m.–Breakfast

8 a.m. to 9 a.m. -”Peer Panel 3: Social Networking 2–Best Practices.” Join your fellow jewelers to continue the social networking discussion, concerning maximize return from social networking. What are realistic expectations? What tools do you need to get started? How do you gain customers?

The presenter for this session will be Ron Samuelson, chief executive officer of Samuelson’s Diamonds, an 87-year-old, family-owned business. The retailer’s Facebook fan page, titled simply “Diamonds,” boasts more than 300,000 fans.

We hope to see you there!

The original article is available here: National Jeweler – America’s Best Jewelers announces speaker lineup.

April 22, 2010

You Should Be Paid to Use Facebook

Facebook helps you connect and share with the people in your lifeHave you ever seen those groups on Facebook that declare boldly, “We’re against Facebook charging for usage”? The “Petition against Facebook charging money”? Search for it, if you want; but know this: Facebook will never charge money for usage. In fact, I’d argue that they should be paying you for logging in an noodling around.

Take a look at F8: Zuckerberg, if you get past the jargon, wants to map all of the relationships on the web. Why? Because this is valuable to businesses, large and small. It is valuable to non-profits. It is valuable to governments. It is valuable to regular citizens. It is valuable to everyone.

If you want information on people’s needs, likes and habits, you need as many people as you can get. This is what you’d learn in any statistics class.

If you’ve ever tried to use a US appliance outside of the country, you also know that you need the same format to connect to the same network. Therefore, to make a map of the network of all these folks, you need them all in the same place, on the same format.

In short, they need everyone to get on Facebook.

Charging a fee for Facebook would raise the cost of entry (literally!) and mean that there are fewer people for Facebook to add to their map.

Facebook doesn’t charge because they know the value of each person they add for free will outweigh a subscription fee significantly.

So think about this: Why doesn’t Facebook pay us to use it?

See also: Ramble On Ron – Do you ‘like’ Facebook’s Changes?

April 15, 2010

Samuelson’s Diamonds and Gemvara, Ring for Spring Giveaway in National Jeweler

Filed under: Press,Social Media — Tags: , , , , , , , — diamondadmin @ 4:45 pm

APRIL 15 2010: The Ring for Spring Giveaway launched through Samuelson’s Diamonds’ Diamond Fans page on Facebook, sponsored by Gemvara, was reported on today by National Jeweler:

Baltimore–Maryland retailer Samuelson’s Diamonds is constantly busy on the Facebook front, regularly adding photos of new designs and posting updates on giveaways and rare diamonds from around the world. But one of Samuelson’s latest updates might take the cake for being the retailer’s most interactive to date.

Samuelson’s Diamonds, whose Facebook fan page is simply named “Diamonds,” has partnered for a jewelry giveaway with Gemvara, an online jewelry marketplace that launched in February and allows shoppers to pick from thousands of jewelry designs and then customize the pieces to their own tastes with just a few clicks of the mouse.

This is the latest and biggest in a series of contests and giveaways that Samuelson’s Diamonds has been involved in. To customize your own ring, start here.

The original article is located here, “National Jeweler – Retailer teams up for custom Facebook giveaway

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