I sat down to talk to our all-star salesperson and the one who pretty much does it all around here, Cara, to discuss what she likes about the diamond business. She talks about her role here at Samuelson’s and what she likes most about her job. Have a look and email Cara at email@example.com with your jewelry questions or even just to say hi!
Some reflections about my first month with Samuelson’s
I have now been with Samuelson’s for a full month. Not only have I learned a lot about buying diamonds, gold and silver from the public but I have also learned a great deal about the retail environment for the luxury segment. I have developed a few thoughts and opinions about what I have witnessed and learned thus far.
I never knew that the competitive landscape of the buying business was as cutthroat as it is. Not to mention the ever-growing amount of competition in the market. However, I have heard overwhelming feedback from our clients that we are the most fair, patient and cleanest operation around.
Today was one of the most interesting days as the largest silver transaction I have witnessed was just processed. I must say that processing silver is by far one of the most tedious processes. However, it is nice to see how educated and enthusiastic our clients are in Chevy Chase. Additionally, every seller has their own story, as do the coins or bullion they are selling. In a backwards way, each transaction contains a bit of a history lesson. I also never knew that bags of silver trade for different prices when compared to spot silver…did you know that?
When it comes to diamonds, I never realized how many people expect to receive the appraised value for their stones. My guess is that approximately 20% of the people have walked into our Chevy Chase office this way. We take pride in educating our clients about the diamond market so that they are more informed to make an educated decision about selling their stones. After we go through the Samuelson’s process, our clients understand the diamond market and how the process works. It is great working with people that are honest and willing to share some insider information about the diamond exchange otherwise known as rapnet.
Having mentors like Ron Samuelson, David Dannenbaum, Paul Bogat and Steve Samuelson have made the learning curve for such a dynamic industry significantly easier. The knowledge and vastly different areas of expertise that each person possesses has made the first month truly exciting. I look forward to developing many exciting campaigns for our clients/consumers and continuing to have fun each day at Samuelson’s Diamonds.
Director of Marketing
Always exciting things going on here at Samuelson’s and this summer is no different. We would like to welcome Dave Levin to the team as Director of Marketing. Dave will be working out of the DC office and overseeing all of our marketing activities in Washington DC, Baltimore and beyond!
Dave just received his MBA from American University’s Kogod School of Business (he also went to undergrad there) and served as AIPAC’s (American Israel Public Affairs Committee) marketing director, where he exceeded his performance goals achieving a 70% donor retention and 2.4% donor acquisition in 2007 and 2008.
Balti-West 400, LLC (David S. Brown and A & R Development
Corporation) has moved forward with a $5 million retail based redevelopment of the 400 block of West Baltimore Street. A new PNC Bank anchors the north side of the block at 426 West Baltimore Street (at North Paca Street). The south side of the block features Samuelson’s Diamonds, a family-owned jewelry store that started in business in 1922 on Pennsylvania Avenue (the business was moved downtown to the corner of Baltimore and Paca Streets – 426 West Baltimore Street – in 1972).
With the Hippodrome Theater anchoring the northeast side of our block, this promises to be one of the most exciting areas in Baltimore. We will keep you updated on the new tenants.
My name is Cara Svingos. I am a Sales Associate at Samuelson’s Diamonds. I am currently attending the University of Maryland Baltimore County to receive my Bachelors degree in Social Work. You might be wondering why a Social Work student would be interested in diamonds. Aside from my love of all things sparkling and beautiful, it is my passion for communicating with and helping people that has carried over into my role at Samuelson’s Diamonds. About a year and a half ago I joined the Samuelson’s Diamonds team after a year working for Gordon’s Jewelers. As Gordon’s was about to close the store I was working in, I was fortunate when my manager told me about a great jewelry store in downtown Baltimore that was looking for a salesperson for their growing business. In addition to staying in the industry, coming to Samuelson’s has exposed me to a much higher level and quality of products and service. Where I once sold mostly simple fashion jewelry, I now get to play with big diamonds everyday! Helping people with their engagement ring search is absolutely invigorating. When a guy comes in to find the perfect stone for the person he wants to spend the rest of his life with, I am so happy to assist!
What’s my favorite diamond cut? Well, round of course. Traditional and classic. And despite the large popularity in white gold my favorite mounting is actually a yellow gold cathedral. So, please ask for me, email me or hit me up on Facebook if you’re coming down to look at diamonds or just need a gift for that someone special in your life. I’m here to help!