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April 15, 2010

Samuelson’s Diamonds and Gemvara, Ring for Spring Giveaway in National Jeweler

Filed under: Press, Social Media — Tags: , , , , , , , — Samuelson's Diamonds @ 4:45 pm

APRIL 15 2010: The Ring for Spring Giveaway launched through Samuelson’s Diamonds’ Diamond Fans page on Facebook, sponsored by Gemvara, was reported on today by National Jeweler:

Baltimore–Maryland retailer Samuelson’s Diamonds is constantly busy on the Facebook front, regularly adding photos of new designs and posting updates on giveaways and rare diamonds from around the world. But one of Samuelson’s latest updates might take the cake for being the retailer’s most interactive to date.

Samuelson’s Diamonds, whose Facebook fan page is simply named “Diamonds,” has partnered for a jewelry giveaway with Gemvara, an online jewelry marketplace that launched in February and allows shoppers to pick from thousands of jewelry designs and then customize the pieces to their own tastes with just a few clicks of the mouse.

This is the latest and biggest in a series of contests and giveaways that Samuelson’s Diamonds has been involved in. To customize your own ring, start here.

The original article is located here, “National Jeweler – Retailer teams up for custom Facebook giveaway

January 19, 2010

Another Great Jewelry Buying Event in Washington DC

bigdia2

We Love Big Diamonds!

We want to give a special shout out to all of our Washington DC customers from here in Ravensland. We went down there last week and bought some great jewelry.

People were also selling a lot of gold coins (like Krugerrands), silver flatware (Gorham, Steiff, and my favorite silver pattern Kirk Old Maryland Engraved.)

And diamonds…yeah we bought some big ones! Rounds, cushion cuts, princess cuts and everything in between.

Now it’s time to get those diamonds re-cut to “Samuelson’s Diamonds Proportions” and make them the brightest and best diamonds on earth! If you are in Baltimore or Washington DC and want to sell your diamonds, silver or gold, give us a holler and we will be happy to take a look at your jewelry!

January 14, 2010

Engagement Stories: Jon and Megan

We love selling engagement rings and hearing about the unique ways our customers propose. What makes this one even more special is that these customers are personal friends of mine. After Jon made the move I got this text:

The deed was done on a one horse open sleigh ride in Stowe, Vermont. It was snowing and beautiful. Thanks so much. She LOVES the ring.

And then Megan sent over these great pictures with a note:

Ron – I just wanted to say thank you for helping Jon put together such a beautiful engagement ring for me! He proposed to me yesterday on a horse-drawn snowy sleigh ride through the Vermont forest.

Cute!

The Ring! (A round brilliant in a four prong white gold setting)

 

This is why I love my job. Congrats to my good friends Jon and Megan! Wishing you many years of health and happiness!

January 11, 2010

Samuelson’s Diamonds Featured in Engagement 101 Magazine

JANUARY 10, 2010: Samuelson’s Diamonds (www.baltimorediamonds.com) Baltimore’s premier downtown diamond destination, was featured in Engagement 101 Magazine’s article, “Guy’s Guide”:

Guys in Baltimore have it made. Stop by Samuelson’s Diamonds, and you don’t even have to miss a moment of the big game–if the Ravens are playing, rest assured the game will be on. Owner Ron Samuelson is a third-generation jeweler running his family’s business, first established in 1922. With the business in his blood and decades of experience, he knows that guys don’t need any additional pressure making their purchase decision. Samuelson believes that a buyer should “deal with real people they’re confident in” and “buy from an established jeweler.” If for some reason you need to buy online, he suggests that you “buy from an outlet that also has a brick-and-mortar presence. Work with a company that will still be around in five years.” If you’re nowhere near Baltimore, Samuelson can help you remotely; visit his website to contact him: www.samuelsonsdiamonds.com [now www.baltimorediamonds.com.]

Samuelson’s Diamonds continues its commitment to be Baltimore’s best, most straightforward diamond dealer and maintain a low-pressure environment for people looking to get engaged.

The original article is from Engagement 101 Magazine 2010 (no. 5) and is entitled “Guy’s Guide” A pdf excerpt is available here.

January 6, 2010

JCK Magazine Names Ron Samuelson “The Most Unromantic Jeweler in America”

Filed under: Press — Tags: , , , , , , , , — Samuelson's Diamonds @ 5:59 pm

According to JCK Magazine, the world’s most popular jewelry trade publication, our very own Ron Samuelson could be the most unromantic jeweler in America.  Here’s what they had to say:

Ron Samuelson may be the most unromantic jeweler in America.

“We don’t sell strictly on romance,” he says. “[Samuelson's Diamonds] gives you good values. We’re real guys and we talk and educate people about diamonds.”

For Samuelson, buying a rock is a sensible decision. “Diamonds are a commodity, and that’s what [consumers] should be taught. Getting engaged is a special time in someone’s life, but diamonds are also a product and have value in the marketplace, and that’s what we should be telling people. Consumers are getting over fancy-schmancy brands; people are over the blue box and want to get a good deal. I think that most guys who are buying a diamond engagement ring are not as concerned with romance as they are with getting an honest deal.”

Check out these unromantic videos if you want some ideas…

Even the French don’t buy into that romance stuff!

If you have done these things with your wife or girlfriend, give us a call – you’ll need to get her some diamonds to get you out of the doghouse!

December 28, 2009

Update on Testimonials: What Did You Think of Your Engagement Ring?

Wedding Set
In case you hadn’t noticed, with the last redesign our Testimonials section is no longer in the main menu. This doesn’t mean we have lost the feature, but it now has moved to the left side of most pages. If you click the testimonial you’ll see the updated list of testimonials – which of course, are updated as frequently as we get them.

We’ve been doing a lot of good work selling engagement rings lately, right here in Baltimore (people don’t mind driving in from Washington DC or the rest of Maryland, either) and it seems that our customers have been noticing! Here are just a few of people’s most recent comments about our services:

I just wanted to let you know how much I appreciate the help and diamond knowledge you shared with me Ron. Being a first time engagement ring purchaser at 46 years of age I was lost! Not only did I get exactly what I wanted by deciding the diamond and setting separately but I made the love of my life happy!!! Thanks Ron.

Brian

Dear Ron,

You guys seem to have a great group of people working there in the store. I do like the casual (non stuck up) type of people to work with when shopping. Was an easy trip up and easy trip back….yes, looking forward to receiving the diamond ring on Tuesday.

Thank you now,

Gary

Hi Ron,

The diamond arrived mid-morning. Hope to get to my jeweler’s tomorrow to have set. It is beautiful and to my eyes a great match for the other stone. Thank you for being so professional in doing the deal with me. I will be contacting you soon because another close friend wants me to pick out a larger diamond for them.

Bobbie

Hi Steve,

I just wanted to drop you a quick note to thank you for dropping the ring off to Myra. Time has been at a premium and your willingness to bring my wedding band this way was a great help.
Thank you. Best wishes for the New Year!

Stan

(For more customer comments, click here…)

Thanks to our customers for being so generous with their praise! We hope to keep giving you the best service for many years to come!

If you’ve bought your diamond engagement ring (or other jewelry) from us, please comment because we’d love to hear from you!

November 30, 2009

Buying and Selling Diamonds

I wanted to talk about what we do best here at Samuelson’s Diamonds…buying and selling diamonds. We specialize in diamonds – round diamonds, emerald cuts, radiant cuts, princess cut diamonds and everything in between.  Unlike other jewelry stores selling diamonds, we hand pick each diamond that we sell, whether we bought from an individual, estate, or from a supplier.  One of my favorite things to do after buying a diamond is to study it and recut it to “Samuelson’s Diamonds Standards.”  A large number of diamonds we see are just not cut right, which is a very important to the fire and brilliance of a diamond.  I’m not talking about the the way some companies market “Ideal Cuts”.  You hear that everywhere, but who really knows what it means?  Sure it has a little to do with certain parameters like depth and table percentage, but we work very closely with our cutters to insure that our diamonds look just right to us and then to our customers.

Let me share an example with you.  Recently we bought a 2.62 emerald cut diamond from one of our customers.  It was beautiful color, the clarity was nice, but upon further inspection, we thought we could improve the clarity, cut and overall appearance.  This stone was already a VS1, but it had some tiny chips on the girdle and crown facets of the diamond.  So we took it to our master cutter and let him work his magic.  What was the windup?  We came out with a 2.57 D color (the highest diamond color grade given by the GIA) and VVS1 clarity. (the highest diamond clarity grade besides Flawless).  And we only lost five points.   So there you have an example where we sacrificed a small amount of weight loss for a higher clarity grade and better overall brilliance.  Take a look at a picture of this diamond with two matching .95 carat emerald cut diamonds on the side.

2.57 Center D VVS1 and matching sides

2.57 Center D VVS1 and matching sides

Sometimes, we take an even bigger weight loss to make the stone a different cut completely or even a different color!  Check out this video from a while back where we took an 8.57 off color round cut diamond and turned it into a 6.86 Fancy Yellow Radiant Cut diamond.  On that one we took about a 20% weight loss, but it was well worth it.  Some diamonds on the other hand are not worth recutting, as they won’t hold enough weight.  For example, it’s not always worth taking a loss on a 1.25 carat diamond, as the value will substantially decline once the stone goes below 1 carat, even if the diamond quality is a little better.   So it’s really just a simple optimization of having a bigger diamond, or a smaller diamond that is better quality.  And we always go with the option that will yield the highest ROI. (return on investment)

However, this stuff takes a lot of experience, patience and guts because once that diamond goes on the wheel, you are taking a chance.  Fortunately for us, we use the best and most respected diamond cutters in the world that make our diamonds not only the best diamonds in Baltimore, Washington or Virginia, but in the the best diamonds in the world!

July 7, 2009

Samuelson’s Diamonds’ “Diamonds” Fan Page in Engagement 101 Mag

Filed under: Jewelry, Press — Tags: , , , , , — Samuelson's Diamonds @ 4:46 pm

JULY 7 2009 – Samuelson’s Diamonds, Baltimore’s premier downtown diamond destination and their affiliated ‘Diamonds’ fan page community was the subject of Engagement 101 Mag’s interview published today: “Couples, diamond lovers flock to Facebook page.

Jeweler Ron Samuelson wasn’t expecting much when he started a diamond fanpage on Facebook. Now 200,000+ fans later, Ron and his business are now pioneers in the new way the jewelry industry likes to market online. Thanks to social networks like Twitter and Facebook, the breech between jewelry businesses and consumers are closer than ever, and luckily, both parties benefit.starofafrica32

“The way we use social media, Facebook, Twitter — there’s a personal side,” Ron told Engagement 101. “There’s a personal side with my profile. People see that I like to play guitar, go to football games — they see you as a real person instead of a company saying, ‘Hey, this is what I sell.’”

The personable side of online media has changed the face of the jewelry industry. Ron’s diamond fanpage on Facebook doesn’t just promote his business, Samuelson’s Diamonds, but hosts a whole diamond community. Fans post pictures of their engagement rings, share proposal stories (and sometimes divorce stories) and participate in discussions.

Samuelson’s Diamonds maintains their commitment to social media and cutting-edge customer relations.

The original article is available here: “Couples, diamond lovers flock to Facebook page < Engagement 101 Magazine

June 29, 2009

Samuelson’s Diamonds in National Jeweler Network

Filed under: Jewelry, Press — Tags: , , , , — Samuelson's Diamonds @ 1:02 pm

Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland was featured in National Jeweler Network’s Diamond Supply section on June 26th (last Friday:)

Baltimore–Last year, Ron Samuelson, chief executive of Samuelson’s Diamonds in Baltimore, bought an 8.5-carat brownish-yellow round diamond mounted in a men’s nugget ring from a customer who was seduced by the “sell your jewelry” offer on the store’s Web site.

“It was a big, ugly stone,” Samuelson recalls. “When we showed it to our cutter, he said, ‘Yeah, I could make this into a fancy yellow.’”

Some Engagement ring lines are doing well, despite the recession.The resulting diamond, a 6.86-carat fancy-yellow radiant, is now part of the store’s inventory, and Samuelson is confident that when he eventually sells the stone, it will net him a tidy profit.

“I’ve almost eliminated my need for diamond dealers,” Samuelson says. “For every one person who wants to buy a diamond, 20 want to sell.”

As of this release, the ring is still available:

The 6.86 Carat Fancy Yellow Radiant Ring

The 6.86 Carat Fancy Yellow Radiant Ring

Samuelson’s Diamonds continues to offer its customers the best prices for used jewelry, gold, silver and diamonds.

The original article can be found here: ‘Recession brings glut of diamonds, but few buyers.

May 21, 2009

Samuelson’s Tapped for Social Media Expertise in Baltimore Business Journal

Filed under: Local News, Press — Tags: , , , , — Samuelson's Diamonds @ 1:59 pm

May 21, 2009 – Samuelson’s Diamonds, the downtown diamond destination in Baltimore was tapped today by the Baltimore Business Journal for expertise in internet social media. Rachel Bernstein writes:

Ron Samuelson, CEO of Samuelson’s Diamonds in Baltimore, uses Twitter – a communication service emblazoned with a  bird logo – to spur business and attributes much of his success of the year-old account to the service.

Samuelson also has used Facebook and personal blogging to reach customers who would otherwise see him as just a guy sitting behind a counter, pandering diamonds.

Samuelson’s shop of 10 employees was starting in 1922, far from the days of tweets and Facebook fan pages.

“The crowd I do business with now are very tech-savvy, so we have a full service Web site too, where we drive all our traffic,” Samuelson said.

Samuelson’s Diamonds maintains its commitment to cutting edge communications technology for business contacts and customers.

An image of the article is available here: Tweet your way to free marketing, advertising.

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