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December 28, 2009

Update on Testimonials: What Did You Think of Your Engagement Ring?

Wedding Set
In case you hadn’t noticed, with the last redesign our Testimonials section is no longer in the main menu. This doesn’t mean we have lost the feature, but it now has moved to the left side of most pages. If you click the testimonial you’ll see the updated list of testimonials – which of course, are updated as frequently as we get them.

We’ve been doing a lot of good work selling engagement rings lately, right here in Baltimore (people don’t mind driving in from Washington DC or the rest of Maryland, either) and it seems that our customers have been noticing! Here are just a few of people’s most recent comments about our services:

I just wanted to let you know how much I appreciate the help and diamond knowledge you shared with me Ron. Being a first time engagement ring purchaser at 46 years of age I was lost! Not only did I get exactly what I wanted by deciding the diamond and setting separately but I made the love of my life happy!!! Thanks Ron.

Brian

Dear Ron,

You guys seem to have a great group of people working there in the store. I do like the casual (non stuck up) type of people to work with when shopping. Was an easy trip up and easy trip back….yes, looking forward to receiving the diamond ring on Tuesday.

Thank you now,

Gary

Hi Ron,

The diamond arrived mid-morning. Hope to get to my jeweler’s tomorrow to have set. It is beautiful and to my eyes a great match for the other stone. Thank you for being so professional in doing the deal with me. I will be contacting you soon because another close friend wants me to pick out a larger diamond for them.

Bobbie

Hi Steve,

I just wanted to drop you a quick note to thank you for dropping the ring off to Myra. Time has been at a premium and your willingness to bring my wedding band this way was a great help.
Thank you. Best wishes for the New Year!

Stan

(For more customer comments, click here…)

Thanks to our customers for being so generous with their praise! We hope to keep giving you the best service for many years to come!

If you’ve bought your diamond engagement ring (or other jewelry) from us, please comment because we’d love to hear from you!

November 30, 2009

Buying and Selling Diamonds

I wanted to talk about what we do best here at Samuelson’s Diamonds…buying and selling diamonds. We specialize in diamonds – round diamonds, emerald cuts, radiant cuts, princess cut diamonds and everything in between.  Unlike other jewelry stores selling diamonds, we hand pick each diamond that we sell, whether we bought from an individual, estate, or from a supplier.  One of my favorite things to do after buying a diamond is to study it and recut it to “Samuelson’s Diamonds Standards.”  A large number of diamonds we see are just not cut right, which is a very important to the fire and brilliance of a diamond.  I’m not talking about the the way some companies market “Ideal Cuts”.  You hear that everywhere, but who really knows what it means?  Sure it has a little to do with certain parameters like depth and table percentage, but we work very closely with our cutters to insure that our diamonds look just right to us and then to our customers.

Let me share an example with you.  Recently we bought a 2.62 emerald cut diamond from one of our customers.  It was beautiful color, the clarity was nice, but upon further inspection, we thought we could improve the clarity, cut and overall appearance.  This stone was already a VS1, but it had some tiny chips on the girdle and crown facets of the diamond.  So we took it to our master cutter and let him work his magic.  What was the windup?  We came out with a 2.57 D color (the highest diamond color grade given by the GIA) and VVS1 clarity. (the highest diamond clarity grade besides Flawless).  And we only lost five points.   So there you have an example where we sacrificed a small amount of weight loss for a higher clarity grade and better overall brilliance.  Take a look at a picture of this diamond with two matching .95 carat emerald cut diamonds on the side.

2.57 Center D VVS1 and matching sides

2.57 Center D VVS1 and matching sides

Sometimes, we take an even bigger weight loss to make the stone a different cut completely or even a different color!  Check out this video from a while back where we took an 8.57 off color round cut diamond and turned it into a 6.86 Fancy Yellow Radiant Cut diamond.  On that one we took about a 20% weight loss, but it was well worth it.  Some diamonds on the other hand are not worth recutting, as they won’t hold enough weight.  For example, it’s not always worth taking a loss on a 1.25 carat diamond, as the value will substantially decline once the stone goes below 1 carat, even if the diamond quality is a little better.   So it’s really just a simple optimization of having a bigger diamond, or a smaller diamond that is better quality.  And we always go with the option that will yield the highest ROI. (return on investment)

However, this stuff takes a lot of experience, patience and guts because once that diamond goes on the wheel, you are taking a chance.  Fortunately for us, we use the best and most respected diamond cutters in the world that make our diamonds not only the best diamonds in Baltimore, Washington or Virginia, but in the the best diamonds in the world!

July 7, 2009

Samuelson’s Diamonds’ “Diamonds” Fan Page in Engagement 101 Mag

Filed under: Jewelry,Press — Tags: , , , , , — diamondadmin @ 4:46 pm

JULY 7 2009 – Samuelson’s Diamonds, Baltimore’s premier downtown diamond destination and their affiliated ‘Diamonds’ fan page community was the subject of Engagement 101 Mag’s interview published today: “Couples, diamond lovers flock to Facebook page.

Jeweler Ron Samuelson wasn’t expecting much when he started a diamond fanpage on Facebook. Now 200,000+ fans later, Ron and his business are now pioneers in the new way the jewelry industry likes to market online. Thanks to social networks like Twitter and Facebook, the breech between jewelry businesses and consumers are closer than ever, and luckily, both parties benefit.starofafrica32

“The way we use social media, Facebook, Twitter — there’s a personal side,” Ron told Engagement 101. “There’s a personal side with my profile. People see that I like to play guitar, go to football games — they see you as a real person instead of a company saying, ‘Hey, this is what I sell.’”

The personable side of online media has changed the face of the jewelry industry. Ron’s diamond fanpage on Facebook doesn’t just promote his business, Samuelson’s Diamonds, but hosts a whole diamond community. Fans post pictures of their engagement rings, share proposal stories (and sometimes divorce stories) and participate in discussions.

Samuelson’s Diamonds maintains their commitment to social media and cutting-edge customer relations.

The original article is available here: “Couples, diamond lovers flock to Facebook page < Engagement 101 Magazine

June 29, 2009

Samuelson’s Diamonds in National Jeweler Network

Filed under: Jewelry,Press — Tags: , , , , — diamondadmin @ 1:02 pm

Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland was featured in National Jeweler Network’s Diamond Supply section on June 26th (last Friday:)

Baltimore–Last year, Ron Samuelson, chief executive of Samuelson’s Diamonds in Baltimore, bought an 8.5-carat brownish-yellow round diamond mounted in a men’s nugget ring from a customer who was seduced by the “sell your jewelry” offer on the store’s Web site.

“It was a big, ugly stone,” Samuelson recalls. “When we showed it to our cutter, he said, ‘Yeah, I could make this into a fancy yellow.’”

Some Engagement ring lines are doing well, despite the recession.The resulting diamond, a 6.86-carat fancy-yellow radiant, is now part of the store’s inventory, and Samuelson is confident that when he eventually sells the stone, it will net him a tidy profit.

“I’ve almost eliminated my need for diamond dealers,” Samuelson says. “For every one person who wants to buy a diamond, 20 want to sell.”

As of this release, the ring is still available:

The 6.86 Carat Fancy Yellow Radiant Ring

The 6.86 Carat Fancy Yellow Radiant Ring

Samuelson’s Diamonds continues to offer its customers the best prices for used jewelry, gold, silver and diamonds.

The original article can be found here: ‘Recession brings glut of diamonds, but few buyers.

May 21, 2009

Samuelson’s Tapped for Social Media Expertise in Baltimore Business Journal

Filed under: Local News,Press — Tags: , , , , — diamondadmin @ 1:59 pm

May 21, 2009 – Samuelson’s Diamonds, the downtown diamond destination in Baltimore was tapped today by the Baltimore Business Journal for expertise in internet social media. Rachel Bernstein writes:

Ron Samuelson, CEO of Samuelson’s Diamonds in Baltimore, uses Twitter – a communication service emblazoned with a  bird logo – to spur business and attributes much of his success of the year-old account to the service.

Samuelson also has used Facebook and personal blogging to reach customers who would otherwise see him as just a guy sitting behind a counter, pandering diamonds.

Samuelson’s shop of 10 employees was starting in 1922, far from the days of tweets and Facebook fan pages.

“The crowd I do business with now are very tech-savvy, so we have a full service Web site too, where we drive all our traffic,” Samuelson said.

Samuelson’s Diamonds maintains its commitment to cutting edge communications technology for business contacts and customers.

An image of the article is available here: Tweet your way to free marketing, advertising.

May 8, 2009

Samuelson’s Diamonds ‘Diamonds’ Fan Page on Facebook, Finalist in National Jeweler’s ‘Best of’ Contest for Online Advertising

Filed under: News,Press — Tags: , , , , , , — diamondadmin @ 10:52 am

Samuelsons Diamonds, the downtown diamond destination in Baltimore, was runner-up in the National Jeweler’s “Best Of” contest for online advertising (mentioned yesterday, May 7 2009:)

Samuelson’s Diamonds, a Baltimore, Md.-based retail jeweler, was chosen as a finalist in the contest for its use of a viral marketing campaign.

The brand created a Facebook fan page simply called “Diamonds,” so that anyone searching for that term could become a fan, thus expanding the retailer’s exposure to a global audience.

The page currently counts more than 260,000 fans worldwide, with diamond enthusiasts in Asia, Europe, Africa, Australia and everywhere in between connecting with the retailer.

Samuelson’s adds frequent posts, updating its friends on giveaways and photos of new diamond designs that link fans over to Samuelson’s own Web site, SamuelsonsDiamonds.com.

Samuelson’s Diamonds continues its role as innovator in the field of online advertising.

The original article is available here: ‘Delamina’s online ad tops ‘Best Of’ list | National Jeweler

April 24, 2009

Ron’s TV Debut

Filed under: News,Technology — Tags: , , , — Ron @ 3:38 pm

Had a great time giving away a diamond necklace and talking about business, Baltimore, Facebook and even playing some music – check it out here and enjoy!

February 23, 2009

My Favorite Jewels at the Oscars

Well I watched The Oscars for a while and what was I looking for?  The jewels!  And the ones that really catch my eye are the big diamonds.  The colored bead necklaces and other trendy stuff – well, not my thing.  I did notice Angelina Jolie’s GIANT emerald earrings and ring.  I’m sure they were worth millions, but again, not my cup of tea.  What I did love was the MONSTER diamond studs and exquisite graduated diamond necklace on Penelope Cruz.  That’s what I like to see.  Plus, she’s drop dead gorgeous.  Next year, I need to get her to wear some of my diamonds.  Take a look at this video.  She’s talking about Vicky Christina Barcelona, which was a good movie, but I’m just looking at her jewelry…

January 17, 2009

Burger King is Doing It Right

I just posted in my personal blog about Burger King’s Facebook App – “Delete 10 Facebook friends, get a free Whopper” – it is brilliant. Here is the article from Cnet.com

“Facebook’s developer platform has been used for a zillion marketing campaigns so far, but this one is actually dead-on hilarious.

Fast-food chain Burger King has created “Whopper Sacifice” a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.

Burger King has put out some interesting campaigns as of late (“Whopper Virgin,” “Subservient Chicken”), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. “Now is the time to put your fair-weather Web friendships to the test,” the Whopper Sacrifice site explains. “Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.

The funniest part: The “sacrifices” show up in your activity feed. So it’ll say, for example, “Caroline sacrificed Josh Lowensohn for a free Whopper.” Unfortunately, you can’t delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account…”

Burger King also created an “angry gram” to your friends, a email of a Whopper telling your friends how annoying the are.

Their CMO gets it!  All of these big companies need to use web 2.0 like this.  The use of social media by the big boys is the way to attract new customers.  If you’re in business and you’re not doing it, you’re missing the boat.

On another note, we are in the very beginning stages of creating a online TV show showcasing diamonds and all kinds of other fun stuff.  Here’s a sneak peek at a rough cut of a big diamond we have for sale - they will get better…

November 19, 2008

How to Look at a Diamond

Filed under: Jewelry,News — Tags: , , , , — Ron @ 1:17 pm

Hi Everyone,

I’m Ron Samuelson, third generation here at Samuelson’s Diamonds. This is my first post on our company blog. Please check out my personal blog, RambleOnRon, for well, more personal stuff. Anyway, I want to talk about what I look for in a diamond when I’m buying in order to help you when it’s your turn to look at some stones. I was reading a great article about Francois Curiel, head of Christie’s international jewelry division. He talks about how the financial crisis impacts diamonds, large diamonds in particular. What really struck me the most is what he says here:

Question: What makes a stone great?

Answer: “Its ideal proportions, its life and whether it talks to you or not. We had a group of young gemological students come to our New York viewing in October. We sat them behind the showcases, like real professionals, so that they could examine the diamonds. What struck me was that the first thing they did when they picked up a stone was to loupe it. I smiled because this is what I did when I started in the business and this is what all gemological schools teach you to do. When one gets a bit older, the loupe comes second and one first looks at the diamond in one’s hand. Do I like it? Even though the proportions might not be perfect by GIA [Gemological Institute of America] standards, do I want to own this stone? Ten people look at a gem, 11 opinions. So, what makes a stone great? Your eye and appreciation of it.

This really hits home to me because we have so many customers who are very concerned about what the stone looks like on paper- the depth, table, girdle, culet, since they read so much about these factors online. Well, guess what? They don’t mean anything. You’re buying a diamond, not a piece of laminated paper. Look at the beauty of the stone, how it reflects light, what it says to you. Here at Samuelson’s, we buy diamonds, not paper.

Take a look at this video of Francois Curiel auctioning a massive 100-carat diamond at a Christie’s auction in Hong Kong that sold for a whopping $6 million.

Christie’s Auction 101 Carat Diamond from Samuelson’s Diamonds on Vimeo.

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