According to JCK Magazine, the world’s most popular jewelry trade publication, our very own Ron Samuelson could be the most unromantic jeweler in America. Here’s what they had to say:
Ron Samuelson may be the most unromantic jeweler in America.
“We don’t sell strictly on romance,” he says. “[Samuelson's Diamonds] gives you good values. We’re real guys and we talk and educate people about diamonds.”
For Samuelson, buying a rock is a sensible decision. “Diamonds are a commodity, and that’s what [consumers] should be taught. Getting engaged is a special time in someone’s life, but diamonds are also a product and have value in the marketplace, and that’s what we should be telling people. Consumers are getting over fancy-schmancy brands; people are over the blue box and want to get a good deal. I think that most guys who are buying a diamond engagement ring are not as concerned with romance as they are with getting an honest deal.”
Check out these unromantic videos if you want some ideas…
Even the French don’t buy into that romance stuff!
If you have done these things with your wife or girlfriend, give us a call – you’ll need to get her some diamonds to get you out of the doghouse!