In early October, Ron Samuelson of Samuelson’s Diamonds created a cartoon video that went viral on YouTube using “cookie cutter” video technology from Xtranormal. He wrote the script, selected voices, and plugged them into two cartoon characters that play out a typical retail diamond-buying experience and voila!, “Blue Nile vs. Local Jeweler” was born.

Although a good percentage of views could be attributed to interest within the industry, there has been a noticeable interest from outside the trade. Regardless of where the number of unique views has come from, this video shows the potential and ease of using a video platform such as Xtranormal for retailers looking to add to or break in to video marketing. See what industry video marketing guru Nick Failla says about Samuelson’s “Blue Nile vs Local Jeweler” video:

“’Blue Nile vs Local jeweler’ is a knockout example of a video that was created using Xtranormal, one of the many powerful creative tools that is accessible to budding video producers online…

Click here for the full article titled Viral Spiral: Samuelson’s Diamonds.

More exciting videos and other fun stuff on the way!

Retail jeweler Ron Samuelson, owner, Samuelson’s Diamonds, Baltimore, operates @SamuelsonsRocks for the store and @DiamondBuyer as his personal account.

Follow Ron to learn how to seamlessly utilize personal and professional Twitter accounts. For example, Ron talks about music (he’s in a band) on the @DiamondBuyer account, striking up friendships with other Twitterers with similar interests—involving them in what he does professionally. When these new friends need help buying a diamond, they’re likely to call him.

Samuelson’s Diamonds looks forward to the many opportunities which still await in upcoming next-generation networking technologies, of which Twitter is an important part.

The original article is located here: Five to Follow on Twitter | JCK Online