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Likewise, shy away from controversy. Facebook has a space for political and religious views, but being too outspoken can turn people off. [...]

Though Ron Samuelson, of SAMUELSON DIAMONDS, argues that you can be too careful. “I have Grateful Dead YouTubes on my page,” he says. “Has that turned some customers off if they hate the Grateful Dead? Maybe. But not too many.”

To see more of Ron’s writing and commentary on the social media world, see his blog at Ramble On Ron.

The original article is located here: JCK Online: Yes You Can Boost Business on … Here’s How to Use the Social Networking Phenomenon to Increase Your Store Profile—and Sales.

Check out this, shall we say, exclusive footage:

Also, we’ve got some photos, showing the process of going from ‘guts’ to ‘glory’ (literally.)

We’ll be right across the street, brand new place, all kinds of goodies – and a web site redesign. I mention this because it will be more than a simple change of colors and fonts. That’s a understatement. Look for it.

Update: speaking of the new store, Ron has a bit more of an in-depth update over at Ramble On Ron, with some Baltimore and Samuelson history as well.