Ron Samuelson, CEO of Samuelson’s Diamonds in Baltimore, uses Twitter – a communication service emblazoned with a  bird logo – to spur business and attributes much of his success of the year-old account to the service.

Samuelson also has used Facebook and personal blogging to reach customers who would otherwise see him as just a guy sitting behind a counter, pandering diamonds.

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Samuelson’s shop of 10 employees was starting in 1922, far from the days of tweets and Facebook fan pages.

“The crowd I do business with now are very tech-savvy, so we have a full service Web site too, where we drive all our traffic,” Samuelson said.

Samuelson’s Diamonds maintains its commitment to cutting edge communications technology for business contacts and customers.

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