Buying an engagement ring is a once in a lifetime experience. It's the beginning of a new episode in your life together. A life filled with a multitude of decisions and opportunities. And this is a big one. It's hard to imagine making a purchase of this magnitude on your own.

Even after reading about diamonds, asking friends and relatives, or consulting a well-trained clerk in a jewelry store, how do you know that the engagement ring you are buying is from a knowledgeable and trusted source? Have you sat down with a true expert, an honest and trustworthy diamond professional, whose personal reputation is on the line with every sale?

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If you come to Samuelson's Diamonds you can be certain that the engagement ring you are selecting is not only genuine, but that it has been hand- selected by the owner for its brilliance, sparkle and, most of all, value.

A diamond engagement ring from Samuelson's Diamonds comes with three generations and nearly a century of experience. Ron Samuelson learned the diamond trade from his father, Steve, who was taught by his father, Milton. They have passed on a tradition of outstanding products at great prices, treating each customer like family. Don't trust your engagement ring purchase to anyone else.